Cult Beauty is an online website that sells different makeup brands for people to buy. Cult beauty first grew as a business from selling all the overseas branded makeup, that people might not of been able to access from where they were living. The website helped people easily access and buy products that they wanted. Then came along 'Harrods Beauty' which did the same thing. Cult beauty is only an online website and doesn't have stores that people can go in too. They also have an app that people can download and order products being sold. Not only they sell makeup they also sell hair and skin products. Also body products like creams and lotions, fragrances and well-being products like vitamins. Cult beauty is based in London, UK and employs over 130 staff. The founders of Cult Beauty is Alexia Inge and Jessica Moore. The businesses revenue is £123.4 million pounds. In 2008, Cult beauty was made and was first aimed to sell only hair and beauty products online. Cult beauty first grew very popular from selling overseas makeup. Cult Beauty sells products of brands like 'Too Faced' and 'Anastasia Beverly Bills'. It was the first website for some people where they could find and buy overseas makeup. In a podcast, involving the Cult Beauty co-founder Jessica Moore, she said that she originally wanted to make Cult Beauty a trusting source for people to get valid information from about what products really work. They wanted to make the buying experience for people more enjoyable than usual.